When I first build my VM, I setup:

Hostname:hrdirectest.tklapp.com

but after destroying it "Launch a new server like this one", the link doesn't work. I get:

TKLAPP.com

The site you are looking for is currently not available.

What is TKLAPP.com? it's a free dynamic DNS (DynDNS) service provided by the TurnKey Hub. It includes a simple to use web interface as well as a powerful API.