Name

Name

kinam

Personal details

Location

NSW

Web

https://iranmct.com

Short Bio

Marketing 4P First, I will explain the 4P of marketing that is the basis of marketing. Product Price Promotion (sales promotion) Place (sales route) Marketing 4P refers to the above four things. Because all initial letters begin with "P", it is expressed as "4P". These are a list of things to think about in order to sell marketing or goods / services to consumers. These four were based on how companies effectively deliver things to consumers. In other words, it is a marketing concept from the perspective of the company side. The “4C” that has become a hot topic recently is to consider marketing from the perspective of the consumer side, in addition to the perspective of the 4P's corporate side . Marketing 4C Then, I will explain "4C" of marketing. <4C of marketing> Customer Value Cost to the Customer Convenience (availability) Communication The above is said to be 4C, and it is a marketing concept that emphasizes the customer's point of view . First, the first step is to think about what value the product or service brings to the customer . It differs from the idea of ​​“4P”, which considers how to sell the manufactured products in the market, and it starts from the value for consumers to the last . We will clarify what value it is, such as whether it will be fun, be immersed in a sense of superiority, or be healed by the product . The next thing to consider is how much it will cost to get that value . Alternatively, consider how much cost can be paid to the product / service . It is basically the same as 4P, but it is about trying to think of pricing based on the recognition that it is the cost of the consumer . 3 Availability is a concept that focuses on customer convenience, such as being available at any nearby store or available 24 hours a day via the Internet . Availability is required that matches the value sought by the customer. In the nearest products, the expectation for this availability is very high, and in the case of luxury products, popularity is concentrated on products that are difficult to obtain. The idea is to build easiness that matches the value the customer wants . And finally, 4 communication. This is to establish a system that can facilitate two-way communication in terms of whether the corporate message has reached the consumer correctly or the customer's voice has reached the enterprise . The above is said to be “4C”, but it is not a substitute for “4P”, and it is necessary to think about marketing from both “4P” and “4C” perspectives . As described below, 4P and 4C are a pair, and it can be said that the difference is from the perspective of the company or from the perspective of the consumer. Product ⇔ Customer Value Price ⇔ Cost to the Customer 負担 Promotion) Communication Place Communication Place 販 売 Sales ⇔ Convenience 入手 Availability مشاوره مدیریت. لوازم خانگی. Business Plan. ایمپلنت. It can be said that it is very important to think about marketing by thinking about the business development of your company based on these two .

History

Member for

6 years 6 months