Name

Name

Kotton Grammer

Personal details

Location

8001 Old Town Drive Orlando, FL

Web

https://gorillasun.com

Short Bio

The Importance of Search Engine Optimization

When running a business, the main goal is to bring in customers.  However, knowing how to get customers to choose you over the competition can be difficult.  It is critical for the survival of your business that you find a way to not only catch customers attention, but draw them in and turn potential customers into actual customers spending money on your products and or services.  In today’s world, internet marketing is one of the most important elements to any business’ marketing strategy.  Search Engine Optimization is one of the many types of online services available and Kotton Grammar can use it to boost your business in several ways.

First, users all over the world use search engines daily. In fact, now that almost everyone has a smart phone, people are using search engines every time they have a question they do not know the answer to or any time they think of something that they may need and want to look up options.  Once the user types their inquiry into the search engine, the engine is going to provide them with results pages that they can look through to find what they need.  It’s important that your business shows up on these pages.  The goal is to get your webpage to rank as high as possible on these pages because most users will not look past the second or third page.

Kotton Grammer Inc can help ensure that your webpage is as optimized as it can be for when potential customers are searching for your products and/or services.  There are several different ways that this can be done.  One of the biggest factors to optimizing your site is ensuring that your content is up to date and ready to go.  In fact, if your content is not up to date, unique, and relevant to what your potential consumers are looking for, then your pages will be penalized for this. 

Another key element to optimizing a webpage is choosing keywords.  These keywords are going to be potential search words that the user can type in to find your site.  The content on your page, especially the written content, is generally going to contain these words in it.  However, it is important for the keywords to flow with the content and that the content be relevant to the chosen keywords.  You also want to make sure that you do not overuse the keywords in your article.  You may think that if you use the keywords as much as possible, then you can trick the search engine into picking up your page.  However, this is not the case.  In fact, if you overuse the keywords that you have chosen, you may find yourself penalized and unable to bring in customers. It is also important that you can monitor the success of the keywords that you have chosen.  INC Kotton Grammer can assist you with the process of optimizing your webpage and help ensure that everything is done with the consumer, not the search engine, in mind.  

History

Member for

8 years 11 months